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They stared when we came out to plant the vines… |
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'Grazing country', said the locals, 'only some loony from
the city would plant vines there.' |
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In 1975, Coonawarra had grown grapes for a century, but
Koppamurra’s was only the second vineyard to establish just to the north
of Coonawarra, at a little place called Joanna in the region now known as
Wrattonbully – a name chosen not without debate and difficulty, as
you’ll hear. |
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More than thirty years later, Wrattonbully is recognised as
a premier wine-growing area, with almost as many vines as its better known
neighbour – certainly an accolade to John Greenshields, who planted
Koppamurra’s vineyard there. |
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In 1991, new partners came into the business and a new focus
on marketing direct to the customers – not so unusual now, but fairly
new at the time. The direct marketing concept has served Koppamurra well
ever since. |
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In 1995, our semi-rural tranquillity was rudely jolted when
some very large wine companies decided that ‘Koppamurra’ would be a
lovely name for the shiny new wine region just north of Coonawarra – at
that time still without a name. |
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This triggered off a trademark fight. Our best advice to one
and all is to stay out of trademark fights. |
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When the dust had settled, Koppamurra had kept its trademark
name, but spent a lot of money and really neither won nor lost, although
its legal champion did say in a publication later ‘they took on the
whole Australian wine industry and won.’ |
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Koppamurra traded on, but in 1993 the partners decided that
running a small vineyard some 400km from where they all lived and worked
was becoming, if not unviable, then at least a serious pain in the budget. |
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The Joanna vineyard was sold to a high powered partnership
of Brian Croser, Jaques Bollinger and Jean-Michel Cazes of Chateau Lynch-Bages
– all high profile names as you’ll note.
They bought it for a foundation vineyard for their new Tappanappa
brand – quite a piece of international acclaim for the new region and
those who established the first vineyards there. Koppamurra has secured
its supply of high quality Shiraz and Cabernet grapes from a neighbouring
vineyard on the same terra rossa soil. |
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Koppamurra bought a very pretty property at Norton Summit in
the Adelaide Hills – where it had for some years been making its wine in
a large shed, previously used for apple crushing and cider making – and
planted some ten acres of Riesling and Sauvignon Blanc grapes, not without
the customary but irritating debate with the council and some of the
neighbours. |
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However, wine partnerships, like other human relationships,
move on. In 2006 the partners decided that their various interests would
be best served by splitting the partnership.
Two partners took the Norton Summit property and the winemaking
facility, two partners took the Koppamurra name, business and stock. |
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Koppamurra has now moved to a winemaking model different
from the original one. It no longer owns a vineyard, which may seem
illogical, but allows the freedom to buy grapes from a chosen vineyard in
the best region for a given variety. |
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Reds of course still come from Wrattonbully, Riesling and
Sauvignon Blanc from Adelaide Hills, a Semillon Chardonnay from McLaren
Vale and Pinot from Geelong. Other interesting and not well known
varieties from other regions will follow. |
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In 2006, we wrote ‘the times are not easy for small
winemakers, but... we are still in business’
– in 2010, the times are still uneasy and... we are still in
business. |
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Koppamurra will keep on making affordable wine of quality
and interest and with a degree of difference as it has done for more than
thirty years. |
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Koppamurra will keep on providing wine from ‘the grape to
your doorstep’ with old fashioned personal service. |
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